In VFM, you create videos targeted at a particular segment of the audience with different forms of videos across your marketing channels and campaigns, while video marketing covers a plethora of audiences. It’s not about the features but showcases how people like its audience make the best use of it. This video by Slack is perfect for people who are on the fence, AKA the decision stage.
VMAKER HOST SERIES
Whereas, creating and distributing a series of tutorial videos for the same feature is video marketing. If the user loves that feature, there’s a possibility for purchase. The intention here is to help them understand your product better. In VFM, you send a personalized demo video to a user unsure about a feature of your product. Video-first marketing differs from video marketing because of intention, medium and metrics. If you create videos and use them across all the marketing collaterals, it does not necessarily mean a VFM strategy. Video-first marketing is not video marketing. While we’re talking about VFM, you might naturally be confusing it with its almost look-alike-video marketing. Because the aim here is to educate and convince the audience and convert them into repeat customers. Even if you can’t afford to make talking head videos, a simple whiteboard or screen recording video can do the trick. So, educating and later persuading customers about your product/service through videos can convince them that yours is exactly what they are looking for.įor example, ClickUp has crisp and interesting customer onboarding video product walkthroughs. Video-first marketing plays a major role in these interactions as the customer goes through a journey from the consideration to the “sold out” stage before they take out their cards to pay. These interactions could be anything but not limited to: social media posts, paid ads, website pop-ups, emails, etc. Video-First Marketing And Customer TouchpointsĬustomer “touchpoints” are the communication you initiate with your audience from the first time they hear about you or land on your website to creating their account to trying your product or swiping their card on the checkout page. Here, VFM helps with multiple customer touchpoints as you create a video once and repurpose it forever. The awareness stage is when the audience gets to know about your product/service and the decision stage is when they're ready to buy. But VFM makes it easy for businesses to create videos that suit each stage of the buyer journey: awareness, consideration, evaluation and decision.
0 kommentar(er)
